Welcome to Theo

A very big, fat welcome and kudos to you for finding Theo's blog! We haven't even really posted anything yet so you must have done some real hard searching to stumble upon us so for that you get a couple of thumbs up!

While you're here, I may as well introduce myself. I'm Esther, founder of Theo the Label and I'm typing this from my spare room in my post-running gear (#startuplyf). I'll be using this blog to share some nitty gritty details about the journey I'm on, you know the one about sustainability and fashion and stuff? (Click here if you are unsure what stuff means!) 

I've made it a priority to be transparent about my business and (uncomfortably but necessarily) life in general, so while I'm aware that oversharing is a real thing, I think being real is a real thing too. Theo's blog is where I'll share real stuff, so add a bookmark, strap yourself in and let's show this roller coaster who's boss!

Image by myself, wearing my own clothes (2XU's? How very unsustainable! We'll save my defence for another day!), sitting at my own desk. And yes, that's a book on the pathologic basis of disease (7th edition for those wondering) supporting my monitor. I'm all about ergonomic correctness.